Cognitive Packaging™ is a new marketing science and service
Branding Strategy
Cognitive Packaging™ offers branding services for new and existing brands for corporate and individual clients.
New Brands
We evaluate and map markets to help create brands that are positioned as unique and defendable in a valuable market space. Once a new brand’s positioning is defined, we work to develop and fine-tune communication so that all media efforts focus on establishing and reinforcing the brand’s identity and position. Positioning research with scientific visualization is used to benchmark the new brand’s position for future testing and evaluation.
Existing Brands
We review brand strategies and work to reposition brands from where they are today to where they should be to maximize value. This typically includes both brand redesign and adjusting external communications so that all media efforts refocus the brand toward the desired market position. Pre and post positioning research are part of this service. This enables benchmarking and greater management insight as to branding transition progress and shifts in the market.
Creating Remarkable and Memorable Identity
Cognitive Packaging™ has relationships with a group of world-class graphic and product designers, each with their own unique styles and specialization. Working with our affiliates we offer and manage the development of full brand or corporate identity to compellingly convey your identity. Every identity is brand-centric and an appropriate design firm is chosen to be consistent with each brand’s personality and the job at hand.
Compelling Imagery
In an over-communicated marketplace where we get bombarded with visual media and messaging everywhere we look, what is it that one image or symbol that makes your brand iconic? Cognitive Packaging™ works with its clients to find or develop the perfect image that’s immediately recognizable, highly differentiated and highly memorable.
Advertising and Communications
Establishing a strong brand or reinforcing an iconic brand in the marketplace should be an ongoing priority for any customer-oriented organization. Dominant, powerful and memorable brands yield better financial performance, higher valuations and greater long-term value. The stronger your overall brand, the stronger the overall value – both perceived and as a balance sheet asset. As a guiding principle, we take a value added approach to branding: if it fails to add value, don’t do it.